Clippers Announce New Partnership with Honey
Hiving Off Bumble for Sweet Profits
The Los Angeles Clippers have parted ways with Bumble, a dating app, to partner with Honey, an online coupon platform, in a move that is expected to boost the team's revenue. Honey offers discounts and promo codes for a wide range of products and services, providing a valuable resource for Clippers fans.
Clippers Aim for Honeyed Success
The Clippers, owned by former Microsoft CEO Steve Ballmer, have been seeking to expand their revenue streams and strengthen their brand presence. The partnership with Honey is seen as a strategic move to tap into an untapped market and appeal to a broader audience. Honey's user base of over 20 million active members presents a significant opportunity for the Clippers to engage with potential fans and drive ticket sales.
The Clippers are not the first NBA team to partner with Honey. The platform has also formed partnerships with the Golden State Warriors, Los Angeles Lakers, and Houston Rockets. This trend reflects a growing awareness among NBA teams of the potential benefits of collaborating with technology companies to enhance fan experiences and drive revenue.
Sweetening the Deal for Clippers Fans
As part of the partnership, Honey will integrate its services into the Clippers mobile app, providing fans with access to exclusive deals and discounts on merchandise, tickets, and other team-related products. Honey will also sponsor various Clippers events, including pre-game promotions and post-game giveaways.
The Los Angeles Clippers' partnership with Honey is a significant development that demonstrates the team's commitment to innovation and revenue growth. The collaboration with Honey will provide fans with value-added services while further solidifying the Clippers' status as a leading NBA franchise.
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